11:35AM – 2:35PM
Tuesday, April 3, 2012
Exploring the Nature of Genius: Connecting Musicians To A Global Audience
Roger McNamee ’80
Visiting lecture by Silicon Valley Tech Genius Roger McNamee ‘80 and musical performance by his band, Moonalice. This will be a two part event: from 11:35am-12:50pm: lecture and from 1:00-2:00pm Moonalice performs. Come and learn more about Roger’s strategy for connecting musicians to a global audience. In his words, "The capital cost of controlling your own production and distribution is falling so rapidly that every musician will be able to connect directly to a global audience. I am going to teach the students what they need to know to benefit from these changes. I believe that we are in the first stages of one of the biggest changes ever in the technology market. This has disabled Microsoft, Google, and Yahoo, opening a giant opportunity for the creators of content. Relative to music, this means there is an opportunity to redefine both the products and the distribution systems for them. The first thing Bono ever told me was the he believes hardware sells music, not the other way around. The Beatles’ success was enhanced by their brilliant use of hifi, ditto for Pink Floyd on stereo….To build a career in music today, you need to be far more than a great performer. You need to understand enough about technology to leverage it; enough about business not to need a manager; and enough about law to postpone as long as possible the need for entertainment lawyers.”
Come to hear about it and stay to see it in action!
Department of Music